“Over the history of the entire trend, Americans’ trust and confidence hit its highest point in 1976, at 72 percent, in the wake of widely lauded examples of investigative journalism regarding Vietnam and the Watergate scandal,” Mr. Swift said.
“Republicans who say they have trust in the media has plummeted to 14 percent from 32% a year ago. This is easily the lowest confidence among Republicans in 20 years,” the analyst noted.
Among Democrats, the number is 51 percent, among independents, it is 30 percent.
“While it is clear Americans’ trust in the media has been eroding over time, the election campaign may be the reason that it has fallen so sharply this year,” Mr. Swift said.
“With many Republican leaders and conservative pundits saying Hillary Clinton has received overly positive media attention, while Donald Trump has been receiving unfair or negative attention, this may be the prime reason their relatively low trust in the media has evaporated even more. It is also possible that Republicans think less of the media as a result of Trump’s sharp criticisms of the press.”
The poll of 1,020 U.S. adults was conducted Sept. 7-11.